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(PRWEB) May 07, 2012

One of the goals of dental marketing is make the doctor’s individual practice stand out from and above local competitors. New dental websites from Internet Dental Alliance, Inc. (IDA) offer a “Meet Our Team” page option that lets dentists feature the individual team members patients will meet when they choose to have treatments at that practice. The page is easy to set up, and dentists can select from three layout options – a single group photo above a description, or individual team member photos with descriptions to either the right or the left.

The uniqueness of each dental team is a good opportunity to differentiate a practice. Since the “know, like and trust” factor is so important in the decision making process of most prospective patients, the Meet Our Team feature is an easy and powerful way to convey those elements on a dental website.

Marketing studies have shown that images of smiling people on a website increase site visitor engagement. When dental website visitors see photos of people they feel they can relate to, the “know, like and trust” factors increase, and prospective patients are more likely to make an appointment online.

“IDA makes it super-easy to customize Portals with the exact features that will differentiate and elevate your dental practice in your market,” says Jim Du Molin, dentist marketing expert and founder of Internet Dental Alliance, Inc. “The Meet Our Team page is ideal for showing prospective patients the friendly team they’ll be working with when they select your practice for treatment.”

The Meet Our Team page is just one of a range of optional areas IDA dental marketing Portals offer to feature a practice’s strong points. Other options include an Office Tour (for the practice that has recently moved or been remodeled, which uses state-of-the-art equipment); a Smile Gallery (before and after pictures can be excellent dental advertising for cosmetic dentistry or braces) and many more

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Dentist Press Releases

(PRWEB) May 02, 2012

Fresh dental marketing ideas are built into the new websites from Internet Dental Alliance, Inc. (IDA). The Portals are much more than just online dental advertising brochures. They feature a variety of sophisticated yet easy-to-implement lead generation strategies that doctors can enlist to get more patients. One of the most effective is the New Patient Smile Analysis option.

IDA’s New Patient Smile Analysis feature is designed to attract qualified visitors to dental websites then convert them into new patients. On the surface, it sounds like a simple two-step process. In reality, it involves in-depth market knowledge, marketing psychology expertise; effective sales funnel design and web programming skills, to name just a few elements.

“IDA’s New Patient Portals are designed to do high-powered marketing for dentists so doctors can spend their time helping patients,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. “Dentists have full control of which lead generation tools they use, and they’re all designed to be set up within minutes!”

For example, from the online Control Panel, dentists can choose whether or not to display the New Patient Smile Analysis page on their website. However, IDA highly recommends using a “Smile Analysis” promotion because it’s an effective tool for attracting new patients.

The New Patient Smile Analysis lead generation “funnel” includes the offer page and form visitors fill out with their contact information; the confirmation page that visitors see after they click to submit the form; a confirmation email that’s automatically sent to the visitor; and a notification email that’s automatically sent to the dental office.

“Each step of the process contains professionally written copy that doctors can use as-is or edit to personalize for their practice,” adds Du Molin. “Just check a few boxes and edit some text — and you’ve got a customized hands-free dental leads system set up in less than 5 minutes!”

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More Dentist Press Releases

Anaheim Hills, CA Dentist – C. Randolph Cockrell, DDS

Anaheim Hills, CA (PRWEB) May 01, 2012

Cosmetic and family dentist, C. Randolph Cockrell, DDS, has announced the launch of a new, patient-driven website created by dental website design leader, ProSites, Inc. Dr. Cockrell’s practice is utilizing the website to educate the community on the importance of proper oral health care. The website includes a links page with informative dental resources as well as a frequently asked questions page to address common concerns on topics ranging from dental exams and cleanings to gum disease symptoms and treatment.

“Research has proven that people with periodontal disease are twice as likely to have heart disease or strokes. This is due to the bacteria and inflammation present in the gum tissue. Periodontal disease makes the susceptibility to infections higher due to weaker immune systems. Awareness of periodontal related diseases is the key to educating the public. Prevention can keep your mouth and body healthy, and may also save your life,” said Dr. Cockrell.

The website possesses interactive attributes including educational videos and a free Smile Gallery feature to help patients make better informed decisions about their oral health. Current and prospective patients now have access to information about payment options, patient reviews, before and after photos of dental procedures, and other informative content when they visit the website. Some of the services offered by Dr. Cockrell include:

Cosmetic Dentistry

Dental Restorations

Laser Dentistry

The website utilizes extensive search engine optimization techniques to reach patients and local consumers who are searching for relevant information about cosmetic dentistry in Anaheim Hills.

About C. Randolph Cockrell, DDS:

With over 25 years of experience, Dr. Cockrell has utilized his extensive training in cosmetic and laser dentistry to provide high-tech dental care in Anaheim Hills, California. He has a very competent and friendly dental team that works together to develop meaningful and supportive patient relationships. Dr. Cockrell maintains a calm, stress-free environment and works intently to exceed his patients’ dental care expectations.

After completing his Masters of Science Degree at the University of South Alabama, Dr. Cockrell graduated from Loma Linda University School of Dentistry in 1982. He continues his education in all phases of dentistry and is currently a member of the American Dental Association, American Academy of Cosmetic Dentistry, California Dental Association, and Orange County Dental Society. For more information about Anaheim Hills laser dentistry, be sure to contact Dr. Cockrell’s team at anaheimhillsfamilydentist.com.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Related Dentist Press Releases

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Austin, TX (PRWEB) April 16, 2012

App Express today announced a partner agreement with Integrity Marketing Solutions to resell its affordable mobile app builder that enables small and medium-sized businesses to engage customers and grow their businesses with powerful mobile apps. Through this agreement, Integrity Marketing Solutions, a vertical industry marketing firm specializing in marketing and practice development for estate planning and elder law attorneys, will offer the App Express platform to its law firm clients to help them solve real business issues such as payments, scheduling and marketing with coupons, deals and social sharing.

“Law firm marketing can be one of the most frustrating aspects of a legal practice,” said Jennifer Campbell Goddard, chief executive officer, Integrity Marketing Solutions. “App Express mobile apps will make it easier for our law firms to connect with prospective clients and run their practices more efficiently.”

“We are excited to welcome law firm marketing experts, Integrity Marketing Solutions, to the App Express partner network,” said Mary Beth Brendza, chief executive officer, App Express. “With their vertical industry focus, they can ensure the most powerful features and functions of App Express mobile apps are utilized by law firms and their clients, resulting in an engaging attorney-client experience.”

App Express builds elegant and useful mobile apps that appeal to SMBs in high-value vertical industries ranging from law firms, insurance agencies, accountants and financial consultants, to dentists, physicians, salons, employment agencies and many others—essentially any SMB that needs to maintain a professional image and be everywhere its clients are searching.

The App Express platform is available through a network of white-label providers and resellers like Integrity Marketing Solutions. App Express positions partners for success with a dedicated account manager, priority customer support and a range of sales, operations and marketing resources.

App Express mobile app features include:

    Appointment scheduling – display availability and schedule appointments
    Payments – invoice and receive payments on the go
    Messaging – connect with customers in real time
    Sharing – share app with friends and followers on Facebook and Twitter. Engage users to “follow” your business on Twitter and “like” your business on Facebook
    Deals – engage customers with loyalty and couponing system
    Information – provide essential contact information and menu of services
    One-page, mobile-optimized website – the most important “on-the-go” contact information to promote app discovery by directing the user to download the app
    For iOS and Android platforms

About Integrity Marketing Solutions (http://www.estateplanningpartners.com)

Integrity Marketing Solutions is a niche marketing firm specializing in marketing and practice development for estate planning and elder law attorneys. Integrity Marketing Solutions works with law firms across the country, including solo practitioners, small boutique firms, and some of the most well-recognized larger law firms in the nation. Since 1995, Integrity Marketing Solutions has helped its clients build more profitable and enjoyable practices with proven, effective and affordable marketing solutions.

About App Express (http://www.AppExpress.com)

App Express was founded in 2011 by a team of tech-savvy small-business experts to bring the power of mobile apps to small and medium-sized businesses. The company’s affordable, do-it-yourself mobile app building solution quickly and easily creates professional, sophisticated apps that solve the hard problems SMBs encounter, such as payments, scheduling, couponing/deals and messaging. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. The start-up is backed by $ 3 million in funding from Veronis Suhler Stevenson through VSS portfolio company User Friendly Media. Visit App Express on Facebook at https://www.facebook.com/theappexpress and on Twitter at https://twitter.com/#!/TheAppExpress.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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(PRWEB) April 04, 2012

IDA’s new dental marketing Web Portals can be easily customized to feature information about the kinds of services and benefits a practice offers. Rather than having to hire writers or find the time to do the writing themselves, doctors can select content from the library of options in the Portals’ Control Panel – all written by dental industry experts. This means that a new IDA Web Portal can be launched within minutes rather than having to wait weeks for a web designer and copywriter to complete it.

For IDA’s Web Portals, visual design, images and photos are important website components to relate to prospective patients and make them feel at home. But the written content also plays an important role in dental website design. It connects web pages with the search engines that new patients use to ask questions. Well-written web copy is at the heart of every successful lead generation campaign – it answers prospects’ questions and helps them take the next action of setting up an appointment to see the dentist.

“Using the content in the “Services & Benefits” area of the Control Panel is just one of the ways dentists can optimize and customize their Web Portals within minutes,” says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “By offering more details about what your practice offers, you can target the specific types of patients that you want to work with.”

Doctors have complete control over the content they want their IDA dental marketing websites to display. To get their Portals up and running quickly, they can use the pre-written service descriptions. Then if they choose to schedule more time to refine the content, they can go back and edit, or even write their own.

“IDA’s unique LeadFire technology is what lets dentists set up customized dental websites so quickly. They get the best of both worlds – fast, quality lead generation Portals that attract new patients day and night,” adds Du Molin.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Huntington Beach, CA (PRWEB) April 03, 2012

Dr. Brent Nichols, a dentist in Huntington Beach, recently introduced LANAP Laser Gum Surgery to his practice, a procedure that treats periodontal disease without scalpels or sutures. Symptoms of gum disease include red, swollen gums, bleeding after brushing or flossing, receding gums, and chronic bad breath. However, despite the warning signs, many people do not know they have gum disease or have not been diagnosed. Many who have been diagnosed, refuse to seek treatment because traditional periodontal disease treatments can be invasive and painful.

Recent studies have linked Periodontal Disease with heart disease, pancreatic cancer, diabetes, and low birth-weight or premature babies. However, despite the health complications gum disease may cause, many people fear seeking treatment for gum disease because traditional treatments can be invasive and painful. Traditional gum surgery requires the doctor to cut the gums in order to clean the area. After the procedure, many people experience moderate to severe pain and many require days off of work in order to recover. And, because the surgery requires cutting of the gums, many patients will experience receding gums as the diseased tissue is cut away.

Dr. Brent Nichols believes there is a better way to treat periodontal gum disease. “I strongly believe that the LANAP Laser Treatment for Gum Disease is going to revolutionize dentistry and periodontics,” says Dr. Nichols. “Since I began using the LANAP Laser in my practice, I’ve seen amazing results. The LANAP Laser has enabled me to save teeth that I would have previously deemed helpless. I’m now able to save my patients natural teeth and bring their mouths back to a complete state of health.”

The revolutionary LANAP Laser Gum Treatment works by operating at a wavelength that can tell the difference between diseased tissue and healthy tissue and essentially zaps away the periodontal disease. The laser does not require the use of a blade or sutures and is a minimally invasive procedure that causes very little gum recession and very little discomfort to the patient. Not only does it increase patient comfort, it is also provides Dr. Nichols with fantastic, predictable long-term results.

As a leading dentist in California, Dr. Brent Nichols believes in providing his patients with state-of-the-art dental care and has been trained extensively to provide his patients with such procedures as dental implants, implant supported dentures, LANAP laser dentistry, and Cosmetic Dentistry.

Dr. Brent Nichols, a lifelong resident of Huntington Beach, is a graduate of Edison High School and former lifeguard. He studied biology at UCLA, and then earned his D.D.S. degree from U.C. San Francisco. While at UCSF, he received his certification in laser dentistry. He performed research on periodontal disease at the University of Sydney in Australia. Returning to Orange County, Dr. Nichols worked for four years in private practice with the founders of the Institute for Advanced Laser Dentistry. He also spent four more years in private practice in Villa Park before opening his own practice in Huntington Beach.

You can visit http://www.HuntingtonBeachLANAP.com or call 714-916-5745 to learn more about LANAP or dental implants. Dr. Nichols’ office is located at 305 Orange Avenue, Suite A, Huntington Beach, CA 92648.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.